eToro Advisor
Online
Regulated by FCA, CySEC & ASIC · Capital at risk
eToro

Investing made simple.
Start building your future in minutes.

1
Quick quiz — 3 questions about you
2
Your picks — investments matched to you
3
Start investing — choose amounts and go
Trusted by 30M+ investors worldwide

Choose your style

Visual screens guide you step by step

Get personalized guidance every step of the way

You can switch anytime

Regulated by FCA, CySEC & ASIC. Capital at risk.

Step 1 of 3

What's your goal?

Pick the one that sounds most like you.

📈
Grow my savings
Build wealth steadily over time
🎯
Save for a goal
A house, vacation, or big purchase
🔍
Explore investing
Learn and experiment with markets
Step 2 of 3

How much do you know about investing?

No wrong answers — this helps us tailor your experience.

🌱
I've never invested
Completely new to this
💡
I know a little
Some basics, maybe tried an app
🏆
I'm experienced
I actively manage my investments
Step 3 of 3

How do you feel about risk?

Higher risk may mean higher returns — but also bigger dips.

🛡️
Keep it safe
I prefer steady, smaller returns over big swings. Losing money stresses me out.
⚖️
Balanced approach
Some ups and downs are fine if it means better long-term growth.
🚀
Go for growth
I can handle volatility for the chance at higher returns. I'm in it for the long haul.

Great — we know your style!

Here's your investor profile

We found these for you

How much per pick?

Slide or tap a quick amount for each investment.

Total investment $0

You can change amounts anytime after investing.

Confirm your investments

Double-check everything before you commit.

Risk notice: All investing involves risk. The value of your investments can go down as well as up, and you may get back less than you invest. Past performance is not a reliable indicator of future results. This is a demo — no real money is involved.
$100
$
0% commission
Review your trade
Risk notice: All investing involves risk. The value of your investments can go down as well as up. Past performance is not a reliable indicator of future results. This is a demo — no real money is involved.
Trade executed!
You're invested!

Your portfolio is ready. Here's what you own.

Portfolio value
$0.00
0 investments
Your positions
💡 Diversification tip: spreading across asset types can reduce risk.
What's next
Track your portfolio Check back to see how your investments perform.
Learn about your investments Understand what you own and why it was picked.

Stocks are shares of individual companies. When the company grows, your investment can grow too. They offer high potential returns but can be volatile.

ETFs are baskets of many stocks or bonds in one investment. They spread risk across dozens or hundreds of companies, making them a great way to diversify.

Copy Trading lets you automatically mirror a top investor's trades. You benefit from their expertise while keeping full control of your funds.

Smart Portfolios are pre-built, professionally managed investment strategies. They rebalance automatically so you don't have to.

Add more investments Diversify your portfolio with more picks.
↓ Your positions
Portfolio
Discover
Watchlist
Profile
👋
Leave the flow?
Your progress won't be saved. You can start fresh anytime.

eToro UX Paradigm POC

Internal prototype — enter the shared password to continue

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eToro Product Organisation · Internal Use Only
Product Brief

Can a conversation replace a screen?

Exploring whether conversational UX can compete with — and improve on — traditional eToro flows

🔬

What we're testing

Whether a conversational AI advisor can match — and improve on — the traditional screen-by-screen experience across onboarding, trading, and portfolio management.

⚡

Two modes, every flow

Classic visual screens and eToro Advisor chat — for onboarding, trading a stock, and managing your portfolio. Toggle freely. Compare the experience.

🎯

What success looks like

The chat interface should feel at least as good as classic — ideally better. Help us decide if conversational UX is the future direction.

From Tuval · eToro Product